The Operating System for the Modern Home
We are solving the "Invisible Workload" crisis. The House App turns the mental load into a shared, neutral system, bringing harmony to the 28-40 demographic.
A Beachhead Market Ready to Buy
We are targeting the Millennial Household Coordinator. This audience is problem-aware and actively seeking a solution to the daily grind of household management.
Total Market (TAM)
A universal need for a modern home hub exists across all 131+ million U.S. households, regardless of ownership status.
Target Market (SAM)
We focus on 30M+ Millennial Households. Whether new or established, these families are acutely aware of the "invisible workload" problem.
The "Collaborative Wedge"
We acquire the "Coordinator" first - providing immediate relief - who then invites their partner, doubling our user base organically.
It’s Not a "Chore" Problem.
It’s a Systems Problem.
In millions of households, one partner inadvertently becomes the "Default Coordinator". They manage the schedules, the maintenance, and the delegation.
This "Invisible Work" creates constant static and misalignment. The "Coordinator" doesn't want to manage their partner; they want to turn off the part of their brain that is always tracking the to-do list.
A Neutral Source of Truth
The House App acts as a neutral third party. We remove the emotional weight of asking for help by centralizing the "management layer" of the home.
Centralize Control
A single source of truth for the home. We replace the "Who-Does-What Limbo" with a clear, shared system.
AI Communication Coach
Our AI can rewrite task requests to be "Polite" or "Funny", removing the tone of nagging and fostering collaboration.
Neutral Reminders
The app handles the follow-up. We provide the nudges so partners can stop arguing and start executing.
Smart Point System
Points are calculated based on both physical effort and mental load, validating the invisible work of planning.
Built for Scale & Trust
We’re building a defensible technology moat by combining a proprietary AI engine with a robust, data-centric architecture.
Our system understands household dynamics. It uses AI to suggest point values that account for the complexity of both doing and managing tasks.
The platform is built using a serverless-first GraphQL architecture on AWS, ensuring reliability and massive scale from day one.
Completed technical blueprints and user research. We have built 95% of the UI and 80% of the backend, and started organic promotion on social media.
Meet the Founders
Annie Danilova
Founder & CEO
A product leader with a passion for building technology that solves real-world problems. x-Uber, x-Amazon.
Connect on LinkedInOur Co-Founder & CTO
The Architect
Our secret weapon. With a deep background in building massively scalable systems, he's the reason our vision has a world-class foundation.
Currently in Stealth Mode